Become A-WARE

Every year, 110 million ordered clothing items are returned.

The return rate for fashion is particularly high, with around two thirds of all parcels being sent back. The environmental impact is often underestimated. In 2021, the estimated CO₂ emissions from all returns amounted to 795,000 tonnes, with the fashion sector accounting for 83% of this total.

Additionally, some garments do not remain in the primary retail cycle, as it is often more cost effective for companies to destroy new goods than to reintegrate them into inventory.

Returned goods often do not re-enter the main supply chain but are instead downgraded to B- or C-grade products.

Circology, in collaboration with the association “Bis es mir vom Leibe fällt” (Until It Falls Apart), which is dedicated to the creative reuse of used textiles in a world in need of repair, has designed a collection made from returned goods and founded the fashion label Become A-Ware.

Become A-Ware is a fashion label that transforms potential waste and returned or surplus clothing into pieces that shine with design and awareness. It also serves as a research and information hub, exploring the complex journeys of clothing returns in online retail.